NFTs OTC trading app for Dexpools
Integrating NFT trading into an OTC crypto trading app, we innovate the UX to offer users a tool for seamless peer-to-peer NFT trades, eliminating the need for royalties and excessive transaction fees
Remote
2021
DeFi
Challenge
The original platform had a complex interface designed for ERC20 token trading, making interaction difficult. My mission was to seamlessly integrate peer-to-peer NFT trading while simplifying the user journey, reducing cognitive load, and applying modern design principles to create a more user-friendly and visually appealing experience, tailored for the typical Web3 user
Process
Research & Analysis: We conducted user interviews, surveys, and focus groups. We also studied competitor apps and industry trends to gather insights
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design on Figma.
Conclusion
Designing a peer-to-peer NFT platform brings significant complexity due to the evolving DeFi space. It's crucial to thoughtfully address technical details while ensuring they're presented in a clear and intuitive manner for users. A well-defined interface must balance simplicity with transparency, so every aspect of the transaction is easy to understand yet comprehensive.