Redefining the user experience of the perp Dex trading
Designing the smoothest UX for a perpetual trading dApp to enable users to seamlessly open and close trades, stake coins, claim rewards, sign transactions, and more—ensuring an intuitive, frictionless experience throughout all interactions.
Remote
2021
DeFi
Market Volume
$5.1 Billion
Challenge
VELA, formerly known as Dexpools, transitioned from an OTC trading company to becoming one of the largest perpetual trading platforms on Arbitrum. Throughout this transformation, we prioritized delivering a sense of innovation in the trading experience. I had the pleasure of contributing to every step of this journey, with the responsibility of designing version 1.1 of the trading terminal, marketing materials, and the landing page.
Results
In just two years, VELA surpassed $5 billion in total volume, revolutionizing the perpetual trading environment with its innovative design and applications
$5,1 Billion
Total Volume
408,761
Total Trades
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights, we did focus groups, user tastings, costumer journey maps, and brainstorming sessions.
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Marketing Design
During my time at VELA, I was responsible not only for UX/UI design but also for creating all the marketing materials distributed across the company's various communication channels.
